This listing discusses the sale of an online retail business centered around hygiene, health, and long shelf-life groceries. Initially set up on a major e-commerce platform, the business has recently expanded to another online sales platform, emphasizing sustainable practices through subscription-based sales and ethical delivery methods aimed at reducing CO2 emissions. Given the surge in demand for hygiene products during the COVID-19 pandemic, the business saw significant growth. The business model includes partnerships with manufacturers for NHS-approved hygiene products, drop-shipping of outdoor equipment, and wholesale relationships with food and drink manufacturers for outdoor activities. Although external fulfillment and warehousing services facilitate operations, the business encourages the setup of a UK Limited Company for tax purposes and local marketing efforts. The existing e-commerce site, although nascent with minimal marketing efforts, offers subscription functionalities and a range of products, highlighting its versatility. Additional income streams come from UK-based marketplaces, with potential further expansion into local B2B engagements. The sale includes inventory, a substantial UK customer list, existing manufacturing relationships, and digital assets. The founders initially started the venture during furlough and are now selling due to a lack of time for further growth. They have adjusted pricing to control sales while transitioning back to full-time employment. The business is suited for individuals with marketing skills, those wishing to expand within the hygiene market, and anyone looking to operate a business from home. The most valuable asset is its customer list, offering significant remarketing opportunities, and the potential for business expansion and job creation. Buyers need to set up a new e-commerce platform account due to platform policy restrictions.