The business in question is a two-year-old affiliate website focused on WordPress products, generating $15,000 in the last 12 months. It features 178 high-quality articles, each exceeding 2,500 words, totaling approximately 445,000 words. Additionally, the business includes a Facebook group with over 36,000 members and offers two free WordPress themes available on wordpress.org. The website benefits from free managed VPS hosting, provided by a hosting company, with a value of $335 per quarter, valid until October, subject to renewal based on sales performance. The website's traffic experienced a decline following a May algorithm update, though there has been no negative impact on keyword position or earnings.
The business operates with minimal management costs. Writing services are available at a cost of $25 per article, although owners can opt to write independently. Revenue streams include affiliate marketing, paid reviews, and direct advertising. Affiliate links in articles generate income when purchases are made, with commissions ranging from 20% to 50%. Sponsored review posts on WordPress themes, plugins, or services provide additional income, typically ranging from $50 to $250 per post.
The owner has decided to sell the business due to commitments to other ventures. Ideal candidates to take over are individuals interested in affiliate marketing within the WordPress niche, particularly those keen on themes and plugins. The business comprises brand assets, domains, hosting accounts, relevant email and social media accounts, and website content. Post-sale support is included to facilitate a smooth transition. The website boasts 36,000 Facebook followers and 3,000 Twitter followers.