An ecommerce business established in early 2020 is up for sale, offering promising opportunities for growth. The business, initially founded by a couple, primarily sells affordable smartwatches and other high-demand products within the United States. These smartwatches monitor health metrics and are positioned as cost-effective alternatives to pricier brands. The company has achieved significant sales milestones, with a net profit of around $650 on a day where sales totaled $1,392.22. The average order value is $40, with conversion costs between $15 and $20, leading to a net profit per single-unit sale of $11.50 to $16.50. About 25% of orders include multiple units, further increasing profitability. The business handles in-house fulfillment but offers the potential for drop-shipping to simplify operations.
This enterprise has implemented strategies like a one-click upsell after purchase, enhancing the average order value. Additionally, an untouched email list of nearly 10,000 subscribers presents untapped revenue potential with no additional advertising costs. The business suggests multiple growth strategies, including optimizing ads, using untapped email lists, and exploring new sales channels and markets. The owners are selling the business to focus on homeschooling their daughter due to the pandemic.
The sale includes vast assets such as brand identities, customer databases, domains, and existing supplier relationships. Post-sale support is offered for a smooth transition, with 30 days of email assistance and up to two Zoom call meetings. This opportunity is ideal for experienced marketers, especially those proficient in Google and Facebook advertising, or drop-shippers looking to leverage a ready customer base.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More