The company was founded in college, creating affordable and stylish disc golf backpacks and has seen significant growth since its inception in 2011. The business has developed 8 different bag designs, releasing 7 to the market, including popular models like The Shift and The Rebel. Customers often buy multiple bags due to their unique features and focus on comfort and innovation, which have influenced the industry. The company has a strong online presence, particularly through social media, and has built customer loyalty via honest communication and standout product design. Despite success, the business faces challenges in inventory management and cash flow. The pandemic and a surge in the sport's popularity led to rapid inventory depletion. An almost completed Version 5 Rebel is ready for production, but issues with fulfilling orders persist, partly due to limited cash reserves to cover manufacturing costs. Sales are primarily direct-to-consumer, with interest remaining strong for out-of-stock items. Wholesale opportunities are present but underexplored due to resource constraints. Manufacturing is handled by factories in Vietnam and China, with the latter being more reliable for current production needs. Fulfillment is managed by a center recently acquired by Ruby Has. The owner is selling due to time constraints from professional commitments and personal life changes, including marriage and a new puppy. The business is ideal for someone with disc golf passion, order management skills, and marketing expertise to capitalize on its established brand and assets, such as a sizeable social media following and customer database. Post-sale support is offered to aid transition.