An anonymous website specializing in nail reviews is up for sale with a reduced reserve price. The site gains most of its traffic from organic searches and maintains a significant social media presence. It boasts around 250 pages of high-quality content supported by numerous authoritative links acquired via outreach strategies. The website experienced a setback in September 2019 when it was hacked, causing three days of downtime and a drop in visibility and revenue. This incident coincided with a Google algorithm update, though there's no evidence suggesting the site was affected by the update. Post-hack, the site was moved to its own virtual server to reduce future risks. Although a previous security measure, Hide My WP, caused some analytics issues, it was later rectified without a loss in traffic.
The ongoing costs for the site are minimal, primarily consisting of hosting and domain fees. It generates income through Amazon US, with most traffic coming from the US. Previous link disavowals have been conducted, documented in Search Console. Future scaling options include transitioning the site into a dropshipping model or expanding its affiliate offerings. The owner is selling to explore new business ventures outside affiliate marketing. Sale assets include brand assets, marketing materials, hosting accounts, and social media accounts with a decent follower base. Post-sale support is available from the owner, who operates a digital marketing agency in London.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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