The sale involves a portfolio of four apps, which includes the transfer of all source codes, assets, and updated ad IDs in a ready-to-launch package. The apps are:
1. A status saver app built with Flutter, having 80,000 installs in the past month.
2. A slime-making app receiving 250-300 daily installs and over 7,000 in the last month, coded in Construct 3.
3. A dress-up game app with nearly 50,000 installs, averaging 200 daily downloads, made with Construct 3.
4. A love calculator app created in Flutter, with room for growth through advertising, currently holding about 7,600 downloads.
Currently, there are 20,000 active users across these apps. However, a limitation by AdMob affected ad serving, impacting revenue estimations for June and July. This restriction has been resolved, though past revenue data may be understated.
These apps operate autonomously, requiring minimal intervention. It is recommended to initiate new ad campaigns periodically to boost rankings and organic downloads. The seller is moving to a different business model, necessitating a resource shift, thus the reason for selling the app business.
The apps generate revenue through AdMob ads, bringing in approximately $1,000 monthly, and potentially $12,000+ annually. There are no ongoing expenses associated with maintaining the apps. Google ad campaigns were previously utilized to enhance visibility and app rankings, resulting in organic growth. For future improvements, the new owner could enhance keyword rankings, expand geographically, introduce new features, and resolve any emerging bugs.