Established in 2018, this site, after a rebranding, provides content on top food and drinks, entertainment, and travel, with a spotlight on Weight Watchers-related topics. It garners over 65,000 monthly page views and has a strong social media presence: 37,000 followers on one platform, 17,000 on another, and 7,215 on a third, alongside 1,325 email subscribers. Hosting costs are kept low at $550 annually.
Revenue streams include ads via an ad network, affiliate sales, ad space selling, and sponsored content, although they noted a temporary revenue decline due to a pandemic impact. There's a steady demand for sponsored ads and collaborations, and detailed financial reports can be accessed for deeper insights.
The current owner is selling to pivot to a new career, having been in blogging for over ten years. The site’s flexible branding and SEO-rich content make it ideal for various niches, including food, travel, health, and e-commerce. This opportunity is suitable for someone familiar with influencer marketing, especially within North American markets, as most income stems from sponsored content.
Assets available include domains, social media accounts, website content, and exclusive high-performing video content rights. Post-sale support is part of the package, ensuring a smooth transition for the new owner to thrive in expanding the site's reach and impact.