The sale of a fitness app includes complete source code for both Android and iOS platforms, along with an extensive user database and analytics tools for target marketing. The app features numerous filmed workout exercises suitable for home and gym use, a database of recipes, and active social media accounts with substantial followings. Additional resources include a mailing list for email marketing campaigns. The app operates with minimal management and maintains revenue through in-app purchases without offering free trials, ensuring upfront revenue capture. The app incurs expenses for services like AWS, domain management, and software development tools, with optional expenses that could be eliminated to boost profits. Targeted marketing efforts have focused on social media and search ads within a specific region, achieving success through high App Store Optimization (ASO), which generates significant organic traffic. The app has seen over 20,000 downloads on Android and 14,500 on iOS, with a majority of revenue generated from the latter. The business aims to expand internationally and broaden its program offerings to encompass various training types, including strength, HIIT, and yoga. Top-performing markets include Australia and the USA. The app has grossed $32,356.29 USD since launch, predominantly from iOS users. The current fitness trainer, Natalia, remains committed to promoting the app without earning royalties. The business is for sale primarily due to the owner's time constraints, with potential for growth in the expanding health and fitness market.