The business, founded in 2019, specializes in selling sustainable biodegradable food serving plates, primarily through an Amazon FBA model. It has successfully positioned itself within the Health and Household niche on Amazon, offering five product size variations and generating approximately 3,300 monthly page views from about 2,200 unique users. The products boast a favorable review rating of 4.7 and are part of the Amazon Brand Registry. With optimized PPC campaigns and an ACoS ratio of 11-18%, the Amazon account, which is part of the sale, maintains impeccable health metrics with zero defects, negative feedback, or policy violations.
The sale package includes the Amazon account, a registered LLC, trademark, website, and social media accounts (Facebook, Instagram with 800 followers, and Pinterest with 244.4K monthly viewers). The business operates with streamlined order fulfillment processes and maintains a strategic supplier relationship. Average gross margins for the five SKUs are 25%, while the ROI averages 101%. Despite current sales being exclusive to Amazon USA, there is substantial potential for growth through expansion to other e-commerce platforms and global markets. The business's products, made from sugarcane biodegradable material, address increasing consumer demand for hygienic and eco-friendly disposables, a trend amplified by the COVID-19 pandemic.
The decision to sell arises from the need to allocate resources toward expanding another business in a distinct niche. This business suits individuals interested in leveraging an established brand with strong reviews, whether new or experienced Amazon sellers. Inventory as of June 2020 comprises 2,961 units valued at $15,251, and assets include brand materials, supplier contracts, digital content, and more. Post-sale support is included to facilitate a smooth transition.