The website in question, originally acquired two years ago from a popular online marketplace, focuses on home gym equipment and has expanded its content significantly from about 35 articles to over 250. This includes a mix of comparison guides, single-product reviews, and informational blog posts. The site generates revenue mainly through the Amazon Associates program, across multiple Amazon domains, with a significant income increase during the COVID-19 pandemic as consumers turned to home gym solutions. Monthly earnings escalated to around $9,000, benefiting from increased demand and resilience to changes in Amazon's commission structure. The site values steady content creation, with about nine articles added monthly, predominantly single-product reviews. SEO efforts have been robust, utilizing both on-page and off-page strategies, including tedious but effective manual outreach for link building. The content is largely outsourced, though about 30% is authored by the current owner, who also managed a significant growth in ranked keywords on search engines. Despite high traffic, post-pandemic revenue predictions suggest a potential drop, aligning with public gym reopenings. The sale of this website includes domain ownership, all site files, and social media accounts, coupled with a three-month post-sale support offer. The owner seeks to divest due to commitments to a local project, although would retain the site if the minimum price isn't met. This business is well-suited for individuals interested in passive or active growth within the fitness niche, ideally with some WordPress experience.
Name's Pavol Juhasz and for the past few years I've been focusing on building websities...
Read more
Verification Complete
Email address
Phone number
Government ID
100.0% positive feedback
8 transactions totalling USD $142,600
Payment Methods
Escrow.com
Buying Advice
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More