The owner of a digital business, established in June 2013, shared insights into their journey as a fashion photographer and the development of their online education platform. This enterprise, which boasts a significant following with over 30,000 email subscribers and 150,000 social media followers, offers educational content in fashion and beauty lighting through various formats. These include downloadable DVDs, lighting tutorials behind a paywall, workshops, and podcasts. The business is monetized through subscription plans available in monthly, annual, and lifetime options, along with the sale of educational DVDs.
The owner, with over 30 years of experience in fashion photography, has decided to sell the business due to a shift in personal interests, which now include writing a book and podcasting on broader life topics. This sale presents an opportunity for individuals passionate about online education or involved in photography and the fashion industry.
Assets included in the sale are the inventory valued at $100,000, registered trademarks, email accounts, social media, and e-commerce platform accounts. With substantial followers across platforms such as Facebook (81K), Twitter (46K), Instagram (51K), Pinterest (26K monthly viewers), and a mailing list of 31K, the business holds a strong digital presence. Post-sale support is included to ensure a smooth transition for the new owner. The business offers a proven model with opportunities for further growth, particularly through initiatives like the successful Portfolio Building Day.