The sale includes various digital assets such as applications for Apple, Google Play, Amazon, and Windows along with their source code, several websites, a Facebook page with over 45,000 followers, and a mailing list with more than 50,000 registered players. Also included is a backend system for managing player accounts and generating reports, a customer support solution, 3.4 million app downloads to date, and an extensive artwork repository for marketing. The app operates on a low-maintenance Azure backend, costing approximately £1,010 monthly with potential for cost reduction. The sale is driven by the need to focus on a new game project. Revenue is generated through microtransactions, and ongoing expenses include Azure, Zendesk subscriptions, low-cost servers, and part-time support contractors. Past marketing initiatives utilized Facebook, YouTube, word of mouth, and ASO, although active marketing has ceased for the past year. Retention stats indicate strong performance, particularly on iOS. Daily active users number around 5,100, with 9,700 weekly and 20,200 monthly. Suggestions for future improvements include enhancing the FTUE, implementing new revenue strategies like a "Battle Pass", and including adverts. Cost reductions could be achieved by optimizing the backend. Marketing enhancements could involve cross-promotion, SEO, ASO, and re-engaging dormant players. The app's revenue includes tax rebates due to a British video game certificate. The upcoming game, Sheep Squad, is outside the scope of the sale. Potential buyers can seek further details or income verification as needed.