An e-commerce business, established in 2004, has demonstrated consistent year-over-year growth, projecting profits over $300,000 in 2020, marking a 50% increase attributed to increased home activities like board games and books. In 2018, the business transitioned from home-based fulfillment to a third-party logistics provider, significantly reducing operational time to 15-20 hours per week. Additionally, customer service was outsourced in 2019, making the business nearly 90% automated. The company benefits from exclusive supplier relationships and existing licensing agreements, which offer potential for product expansion. The owner is selling the business to dedicate more time to family and to focus on expanding a licensing venture. This opportunity is appealing to existing e-commerce or digital media portfolios within similar verticals such as multi-genre entertainment, comics, or fantasy. Revenue stems primarily from B2C product sales, with financials verified on a cash basis. The business’s income statement, prepared on a Seller’s Discretionary Earnings basis, excludes expenses for the estimated 30-40 hours weekly needed by an owner. Potential growth strategies for motivated investors include tapping into inbound marketing with content like DIY craft videos and fan art contests; expanding into international markets by translating the website; improving sales funnel conversions through website redesigns and live customer interaction tools; and enhancing organic traffic efforts by building on SEO for evergreen products. Overall, this business offers a robust opportunity for buyers interested in a thriving venture with room for expansion.