The website under consideration is a 3-year-old WordPress blog in the fitness niche, generating 95% of its income as an Amazon UK affiliate. Although primarily monetized through Amazon UK, some revenue also comes from other countries like the US, Canada, and Germany. Notably, this site was not impacted by recent changes to Amazon US's commission structure. The business, built from scratch, expanded from an MMA focus to cover various exercise equipment and relies heavily on organic search traffic from Google, maintaining steady income with a slight seasonal peak in January.
Included in the purchase are the website, domain, site files, email support for 30 days, and a non-compete agreement. The site's profit has averaged $1,650 per month over the last year. Ezoic was previously used but removed in January 2020 to enhance user experience. Current expenses include a $20 monthly hosting fee, with content mainly produced by the owner, sometimes supplemented by guest posts.
The website presents growth opportunities through additional content, backlink building, social media engagement, and targeted advertising efforts. With consistent traffic, mainly from the UK, the site offers a solid foundation for future development in the fitness niche.
The sale will be facilitated through an escrow service, with professional support provided for the transition. The current owner is selling due to difficulties in maintaining content output and plans to reinvest the proceeds into other projects. The auction starts at $1 with an undisclosed reserve price, and potential bidders are encouraged to read all documentation and reach out for access to a comprehensive spreadsheet detailing financial and performance metrics.
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