The business, initially started by its founder in 2013, began as a personal project to document her journey towards healthier eating and weight loss. Initially shared through emails at the request of friends, the site evolved into a platform for publicly sharing meal plans and advice. The business began generating revenue around January 2017 with ad revenues from a well-known advertisement network, beginning at approximately $50 monthly. As the site gained popularity, it transitioned to another advertising platform, significantly increasing ad revenue to about $1,500 monthly. The current statistics highlight a 40% annual growth in traffic, demonstrating strong metrics for potential expansion. The business operates with a high-profit margin of 95% and has seen the last seven months bringing in $25,993, with an annual projection of $44,560. It attracts 593,000 unique annual users and garners 751,000 sessions yearly, bolstered by a combined social media audience of 96,222 and 5,800 email subscribers. The venture maintains a largely passive and absentee model with only a few hours of weekly involvement, operating in the plant-based nutrition niche, predicted to grow by 10% annually. Revenue streams include partnerships with direct advertisers, sponsors, and well-known ad networks. The business is being sold as the current owner wishes to focus on another venture. Ideal buyers are couples passionate about nutrition and fitness or portfolio investors seeking similar assets. The sale includes brand assets, customer databases, domains, hosting accounts, marketing materials, social media accounts, and website content, with post-sale support provided.