The business, established in 2013 by professionals in the counselling health sector, operates a leading online platform for locating counsellors in Australia. Acquired in early 2019 as part of a broader online health strategy, the site ranks highly in search engine results for counselling-related terms. It boasts approximately 100 paying members across Australia and a wealth of content focused on mental health. Subscription plans are available at $199 for standard and $299 for premium memberships, alongside a popular room rental advertising option for $49 over three months. The site has gained a following on social media, with around 3,409 followers on Facebook, 926 on Instagram, and 585 on LinkedIn. Post-acquisition, functionality improvements and design updates were implemented with minimal expense, making the business profitable but ripe for further development with enhanced marketing and content engagement. Revenue is primarily generated through subscriptions and room rental advertising, with opportunities for additional income streams available. The business is for sale due to a shift in the parent company's telehealth strategy, compounded by time constraints brought on by intensified workload in the healthcare sector. This presents an opportunity for a new owner to expand its reach, especially in the context of the ongoing global health crisis. The ideal buyer would be someone in the mental health field seeking broader impact, a business aiming to tap into telehealth and online counselling, or an individual with strong marketing and e-commerce abilities to further develop the membership base. The sale includes various digital assets and post-sale support.