The business, which specializes in selling a niche brand of underwear online, has experienced significant sales growth, particularly in the past two months. Despite easing COVID restrictions, e-commerce trends continue to rise in Australia. The business imports its products from overseas, sells them through various online channels, and is considering expansion into international markets such as the USA and UK. The owner is selling the business due to time constraints, having started a second venture—a SaaS website. This established underwear brand is noted for its high customer loyalty and strong community presence, backed by positive feedback from platforms like eBay. It boasts a unique website design, a 17,000+ strong email database, 1,900 registered accounts, and significant sales history with over 45,000 orders since inception. The majority (95%) of sales are to Australian customers, with the remaining 5% shipped internationally. The business advantages include a well-established brand, high levels of automation, and outsourced order fulfillment via a third-party logistics provider, allowing for operation from any global location. Key opportunities for a new owner include launching new products, entering new markets, and exploring additional revenue streams. Day-to-day operations involve customer support, design and production, and website maintenance, supplemented by email marketing and advertising through Facebook and Google Adwords. The business’s inventory currently stands at 100,000 units, valued at $170,000. Essential assets include brand and customer databases, existing manufacturing relationships, and various digital accounts. Post-sale support is offered to ensure a smooth transition for the new owner.