A premium sportswear brand, established in 2015, specializes in branded apparel and gym wear, with worldwide shipping to major markets such as the US, Norway, and Germany. Over the past four years, the brand has generated over $350k in revenue and built a community of over 1,000 affiliates and returning customers. Financial success is primarily through selling unique gym wear for both men and women, with a gross profit margin of 70% and an annual markup of 350% on goods. In addition to online sales via two distinct online stores for US and European markets, the brand also engages in wholesale and collaborations with retail resellers.
The brand is recognized within the fitness industry, boasting an organic Instagram following of 120.4k across three accounts. The business model does not utilize paid social media ads but instead relies on affiliate programs and newsletters. Despite the need to temporarily close due to shipping suspensions amid COVID-19, the brand has notable strengths, including a high-profit margin, significant online presence, and high-quality manufacturing partnerships.
For potential buyers, the opportunity includes a strong email subscriber base, valuable inventory, new designs ready for production, intellectual property rights, and a supportive post-sale training package. The business has room for growth through social media marketing, product line expansion, establishing new sales partnerships, and further international expansion. The owner seeks someone willing to harness the brand's potential and invest in new strategies, with location flexibility considered crucial for business growth.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More