The business originally functioned as a prank site but has evolved into a platform where prospective parents can upload their photos to receive an image of their future baby. The auction sale includes two additional family-related websites, which operate independently with automatic scripts that estimate child height and growth. These affiliate sites generate money without requiring ongoing maintenance and will be transferred to the auction winner alongside the main business site. From October 2019 to January 2020, there were no reported visitors due to a bug in the Google Adsense code; however, the revenue reports remained unaffected. The business generates income through AdSense and Media.net advertisements, with further opportunities for additional advertisements or service fees for processing baby pictures. The company's websites are linked with affiliate domains that provide added leads and advertisement opportunities. The business is being sold as part of a broader portfolio divestment operated from Europe, with this transaction being the final one for the seller. The ideal buyer would be someone with a connection to affordable labor or an interest in automation to capitalize on earnings from AdSense and Media.net. The business assets include domains, social media accounts, website files, source code, and content. The business has 200 followers on Facebook but does not offer post-sale support.