Established in March 2018 and headquartered in Australia, this vaping-focused business primarily targets the US market, providing a top platform for transitioning smokers and vapers. The site delivers comprehensive vape reviews, how-to guides, and updated product lists, catering to a diverse audience. The company maintains a robust network of over 100 manufacturers and vendors from the USA, UK, and Australia, featuring well-known brands. Products such as atomizers, pods, pens, and starter kits are often provided for free for review purposes. A small team of writers, with additional contract support, manages content. Monthly statistics reveal 19,000 users and 30,000 page views, with significant traffic coming organically. Their Google rankings highlight several top positions for key vaping-related search phrases. The business has built a significant social media following and an email list to engage users. The revenue model includes affiliate marketing, private ad space, and sponsored articles, with the majority of income derived manually through an affiliate platform. Ad space is sold directly, and sponsored articles are priced based on client requirements. The business owner seeks to sell the business to pursue a new project outside of the vaping industry. It would suit someone within the vaping industry, providing a source of supplemental income with minimal weekly maintenance. Essential assets such as brand assets, customer databases, established manufacturer relationships, and more are included in the sale, alongside post-sale support to ensure a smooth transition for the new owner.