The skincare product business under consideration was established in 2011 and has seen significant growth over the past nine years, becoming well-recognized in its niche with a dedicated customer base. This venture specializes in a range of skincare products, including goat milk soap, lotion, hair care, lip balm, body butter, and skin balm. Products are sold through an established e-commerce platform and a major online marketplace, targeting women over 55, but there's room for market expansion. The business offers around 65 products, with plans to launch new scents and a natural deodorant. Popular items include unscented goat milk products and oatmeal-infused offerings. Production is a mix of in-house and off-site manufacturing, with order fulfillment managed internally by a part-time employee. The company has a robust marketing reach with over 11,000 email subscribers and a significant social media presence. Revenue streams include retail and wholesale sales via both platforms. The owner intends to sell due to a desire to shift focus to the food industry and a lifestyle change. The business is ideal for buyers already established in the health, beauty, or personal care sectors, especially those with existing operational capabilities and possibly manufacturing facilities. Inventory valued at $200,000 is included in the sale price of $1 million. Assets feature brand materials, customer databases, and social media accounts. Post-sale, the owner offers comprehensive training and ongoing support.