A prominent UK-based wedding blog, established in March 2011 by a corporate interior designer, is recognized for offering trend-focused inspiration to a millennial audience keen on style and detail. This blog has earned accolades, including being listed among the top 100 wedding blogs in 2012 and winning an Editor's Choice Award in 2015. It features a diverse range of content such as real weddings, styled editorials, mood boards, guest blogs, and sponsored posts, often contributed by photographers, planners, stylists, and a dedicated team of writers. Currently, the blog sees an average of 11,500 unique monthly visits and 15,500 page views, leveraging a large social media following: 35,000 Instagram followers, 20,000 Twitter followers, and 10,500 Facebook followers, with over a million monthly Pinterest views.
The blog's income stream primarily comes from sponsored posts and directory advertisements. In the fiscal year 2018-19, directory listings generated significant revenue with 20 members paying annually. The blog also provides editorial packages with content creation and social media coverage, and has recently generated £32,000 in revenue with a 35% net profit.
Looking to focus on new ventures, the owner is selling the blog, which presents an excellent opportunity for an individual interested in the wedding industry. The incoming owner should have creativity, some technical skills, and preferably familiarity with Wordpress and social media platforms.
Asset transfer includes brand materials, marketing collateral, policy documents, relevant email accounts, social media accounts, and website files. Post-sale, the current owner offers 30 days of support to ensure a smooth transition.