The business provides an online service for individuals looking to change their names following significant life events such as marriage, divorce, or legal name changes in Australia. By streamlining what can be a time-consuming process, it eliminates the need for users to spend hours searching multiple websites. Offering a variety of services, the business has cultivated a network of over 8,000 celebrants as referral partners, underlining its extensive reach within its niche market. Revenue is generated through three service packages: Standard, where users print their own documents; Premium, where documents are printed and sent to users for self-mailing; and Deluxe, offering a comprehensive service where documents are printed, signed by users, and mailed on their behalf. The operation of the business is straightforward, with a well-defined order fulfilment process for each package. The business is being sold as the current owner, a marriage celebrant also engaged in the funeral industry, is dedicating more time to burgeoning commitments in the latter field. It presents an ideal opportunity for stay-at-home parents or individuals seeking supplemental income. The business comes with substantial digital assets, including custom technology, customer databases, domains, and social media accounts. A modest social media presence is noted, with a following on platforms used to engage customers. Post-sale support is included to facilitate a smooth transition for the new owner.