A business established in January 2018 focuses on selling military-themed, Lego-compatible playsets, initially emphasizing World War II vehicles and soldiers but also offering modern warfare designs. The business reports annual profits between $50,000 and $70,000, with 23,000+ monthly visits and 300 orders on average, each valued at $70. The company sees significant sales increases from Black Friday to Christmas, and its customer base is predominantly from the United States (70%) and Europe (30%). It receives a high rating of 4.8/5.0 from over 5,500 reviews. The company communicates with 7.5k email and push notification subscribers and engages followers on social media platforms like Instagram, Facebook, Pinterest, and Twitter. The business operates a physical warehouse in the US for order fulfillment and considers AliExpress dropshipping as an alternative method. It spends on advertising through Google Shopping, Facebook, and Bing, achieving a ROAS of about 3x. A potential buyer could scale the business, with an estimated goal of reaching one million dollars in yearly sales within a couple of years. The owner is stepping away due to accepting an appealing job from a major marketing firm. Minimal daily management effort is required to run the business, focusing mainly on customer support, and the workload can be outsourced. Available assets for a new owner include brand assets, customer databases, supplier contracts, marketing materials, and various digital assets. The post-sale support is included for the new owner.