A two-year-old blog focused on liberal/progressive politics in the United States is up for sale. This well-monetized site garners most of its traffic from social media, particularly Facebook, along with some organic search traffic. Interestingly, the site appears as a Google News approved platform, despite the owner never applying for this status. The sale includes an email database of 1,047 addresses, although no email marketing efforts have been undertaken. Additionally, the package comprises three engaged Facebook groups with approximately 96,000 members and two pages, the primary one having 41,000 likes. The audience, nearly all based in the United States and predominantly over 55 years old, is noted for its loyalty.
The site's owner, who has been the primary content creator, has recently scaled back on content production. Despite this reduction, the website maintains impressive traffic and revenue figures. The blog generates advertising revenue through partnerships with companies like ProperMedia, Revcontent, and Google AdSense, with ProperMedia being notably challenging to join due to its high traffic requirements.
The current owner wishes to sell the site to focus on other endeavors. The business would ideally suit someone with an interest in liberal politics looking to diversify their income streams. Key assets included in the sale are the domain names, relevant email accounts, social media accounts, as well as website files, source code, and content. Post-sale support is also part of the offering, aiding in a smooth transition for the new owner.