The owner of an online patio furniture business started the venture in July 2017, tailoring it to e-commerce with a focus on drop shipping across the contiguous United States. The business, launched in April 2019 after 18 months of preparation, began with a five-month testing phase to gather operational insights before a planned full-scale launch in January 2020. During this test, with a $1500 monthly advertising budget, the company generated over $48,000 in sales, resulting in $1000 net profit. A strategic shift lowered gross margins from 19% to 10-13% to capture greater sales volume; however, funding constraints halted advertising efforts by January 2020. Despite this, since April 2020, the business reported organic sales revenue of $21,000 in May and similar figures halfway through June, solely reliant on search engine visibility. The platform showcases over 500 products and has gained nearly 3000 followers on a social media platform, despite limited capital to sustain advertising. The business operates efficiently, requiring about 15 to 30 minutes per order to manage customer inquiries, order processing, and communication with manufacturers. The typical customers are homeowners aged 35 to 65, frequently engaging in outdoor space renovations. Although the patio furniture market is seasonal, the business has identified opportunities to diversify into complementary products like fire pits, potentially moderating seasonal sales fluctuations. Business evaluations estimate the company’s value at $12,000 to $15,000, offering scalability potential for those willing to invest effort in marketing and product enhancement.