Established in early 2014, this business focuses on ranking top products for consumers, catering to both male and female audiences. It operates with minimal advertising and primarily generates revenue through affiliate marketing, especially via a major online retailer. The business maintains a gross profit margin of 60% due to strategic partnerships offering high commissions, and it predominantly relies on SEO and organic traffic. With a streamlined, custom-built CMS, the team of over ten expert authors has produced over 600 articles. An email subscriber base exceeds 16,000, and the business manages four distinct domains.
Despite experiencing traffic fluctuations due to a major search engine algorithm change, audience levels have returned to normal. The business is positioned for further growth through enhanced SEO and content strategies, expanding into additional categories offering higher commissions and less competition. The business is well-suited for e-commerce brands or drop shippers and could benefit from increased advertising on platforms like Facebook or Google.
Assets include brand properties, domains, policy documents, social media accounts with significant followers, and a wealth of website content. Following the sale, the current owners will offer 1-3 months of support to ensure a smooth transition. The business seeks a buyer with strong SEO experience to capitalize on its unique link-building strategy and further scale traffic and revenue. The sale is motivated by the owners' desire to explore other ventures.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More