Launched in October 2016, this business specializes in unique, personalized gifts and favors for occasions such as weddings, birthdays, and anniversaries. Their products are available on a major e-commerce platform and direct to consumers, with half of their sales occurring on the platform. Their standout product is heart-shaped stroopwafels, which account for a significant majority of their sales, with minimal competition in the market. The business processes around 53 orders per month through various e-commerce channels, and the average order value ranges from $300 to $400 for non-sample orders. Sales are seasonal, peaking in the summer months, and the business has been experiencing year-over-year growth. The company operates using a hybrid fulfillment model, choosing between drop shipping and in-house fulfillment based on desired profit margins. A significant portion of the inventory is ordered from a direct-to-consumer partner, although there’s an option to source from a more affordable wholesale channel. The advance ordering process and shipping scheduled a week before events help manage cash flow efficiently. The owner is looking to sell the business to focus on a new, larger business opportunity. The business could be an excellent match for someone looking to manage or expand an online retail operation. It boasts considerable digital assets, including a substantial email list and a strong presence on social media platforms. The sale includes brand assets, domains, existing manufacturing relationships, e-commerce platform accounts, and comprehensive post-sale support.