This summary covers the key aspects of a profitable eCommerce dropshipping business established in early 2018 that operates within the cycling apparel niche. The business runs primarily on a Shopify platform and focuses on apparel for warm-weather athletics, with minimal daily involvement needed. The business garners most of its traffic via paid advertising on Facebook and Instagram, leveraging a following of nearly 10,000 and 6,800 respectively on these platforms. It ships products directly from manufacturers in China worldwide and holds a considerable customer base, with an email list of over 1,700, although it has not actively engaged in direct email marketing. The business cycles through seasonal profits, thriving more in summer months.
The current owner, who acquired the business a year into its operation, spends 4-6 hours weekly on managerial tasks, outsourcing customer service and order fulfillment to a virtual assistant. Since acquisition, the business has generated over $72,000 in sales in the past year, showing growth potential with the right marketing strategy. It’s suggested that someone with expertise in online marketing could elevate the business to a seven-figure income. The sale of the business is being considered to fund a personal financial goal, such as purchasing a home.
The order fulfillment process is streamlined through suppliers based in China, connecting with them via Oberlo and AliExpress. Included assets comprise various brand assets, customer databases, marketing materials, and social media accounts, among others. The seller offers post-sale support to ensure a smooth transition for new owners.
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