The business described is an Amazon Associates enterprise, initiated in 2016, that operates within the home and bathroom niche. It hosts a WordPress site offering blog-style content, primarily focusing on toilets, featuring an ultimate toilet buying guide to clarify various features for consumers. Toilets are notably lucrative high-commission and high-ticket items on Amazon. Content is regularly added to the site, with most being outsourced, requiring minimal input from the current owner.
The site predominantly gains traffic through organic search, mostly from the United States. The current owner has employed various link-building strategies, such as using Web 2.0 properties, press releases, image directories, guest post outreach, and niche edits. The site does not utilize a Private Blog Network (PBN).
The sole revenue source for the business is the Amazon Affiliate Program. The owner wishes to sell the business to concentrate on other web properties. This business could be attractive to individuals interested in starting a passive income stream, as there is no need to manage customer interactions or inventory—focusing on consistently publishing quality content can help maintain and grow income.
Prospective buyers are offered a compelling opportunity given the site's significant organic traffic. To further expand the business, the new owner could increase the number of published articles. Assets included in the sale are domains, social media accounts, and website files. Post-sale support will be provided, ensuring a smooth transition for the new owner.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More