Launched in October 2016, a personalized gift retailer focuses on unique wedding, birthday, and anniversary favors, particularly noting that heart-shaped stroopwafels are their top-selling product, contributing to 95% of total sales. They operate through their website and Etsy, processing about 53 orders monthly, with an average order value ranging from $80 to $400. Using a drop-shipping model, the business collaborates with manufacturers to ship directly to consumers, while custom stickers and tags are sent to manufacturers to accompany the orders. The business maintains a digital presence through multiple social platforms, boasting 1.2K Facebook followers, 5.3K Instagram followers, and 79 Twitter followers, alongside an email list surpassing 10,000 subscribers. Significant visibility is achieved through participation in style shoots, enhancing the brand’s exposure in niche markets. Revenue streams are equally distributed between the website and Etsy. The owner seeks to sell the venture to focus on new opportunities. An ideal buyer would be someone with a passion for eCommerce or the events industry, and knowledge of SEO could be advantageous. The business has built a reputation for excellent customer service, receiving positive feedback on Wedding Wire and Etsy. Post-sale support will be provided to ease the transition for the new owner.