The business specializes in fitness products, particularly its well-known BOOTY BANDS designed for effective results. Founded in 2014 on the Sunshine Coast, the company initially drew inspiration from bodybuilding but later expanded to serve women in health and fitness. The unique selling points of their booty bands include a non-twist and slip design, portability, and versatility for diverse workouts, making them suitable for both muscle recovery and strengthening exercises. The business also offers a variety of activewear and fitness accessories, with a Shopify-verified average order value of $68 AUD. The company evolved from home-based operations to a warehouse and back to minimal stock in a storage shed, with future potential for dropshipping. Products are sourced from suppliers in China and Pakistan and are shipped via Australia Post, fulfilling orders placed on Shopify and eBay through the StarShipIT system. Although the primary customer base is in Australia, there is some international interest. The business is up for sale due to personal reasons of the founders, one focusing on family and the other on growing a bookkeeping firm. An administrative assistant currently handles order processing, customer inquiries, and social media for 10 hours weekly. This business opportunity is ideal for individuals or companies seeking a home-based operation with an established customer base, or health professionals aiming to expand educational services on popular fitness products. The sale includes all brand assets, contracts, and an array of operational and marketing tools, supported by established social media followings. Post-sale support is offered to new owners.