The company, founded in 2017 by a prominent figure in the children's creative sector, specializes in sending themed unicorn boxes by mail. Its most popular product is a handmade crochet unicorn, though the range also includes birthday, stationery, and baking-themed boxes. The initiative promotes three simple principles: kindness, sharing, and the act of sending a unicorn. The business gained traction when the founder launched a unicorn-themed Facebook page two years ago, amassing 100,000 followers within six months, prompting the introduction of the unicorn boxes. Initially, the founder's mother crafted 27 crochet unicorns, which sold out in 24 hours, illustrating the concept's appeal. The company boasts a significant social media presence with over 379,000 Facebook followers and nearly 10,000 Instagram followers. The business derives revenue from selling its distinctive unicorn boxes and earning affiliate income through its Facebook platform. The owner is selling the business to focus on other ventures that require more of her time and attention. It represents a valuable purchase due to its established brand, viral success, and potential for growth beyond unicorn-themed products. The package includes well-produced marketing materials like videos and professional product photos. There is further growth potential through collaborations with other shops and influencers, particularly on Instagram, which remains largely untapped. The current inventory consists of 1,000 units valued at $40,000, with post-sale support included for the new owner.