The business in focus is a decade-old clean makeup brand aimed at a youthful and trendy audience, specializing in vegan and cruelty-free color cosmetics like eyeshadows and lip colors. Its product lineup is available for purchase through its online store, and marketing strategies include social media advertisements and email campaigns. The sale of this business includes digital assets only, with no inventory or physical assets. The business has recorded over $1 million in revenue, with 2018 contributing $500,000 alone, and has been profitable for eight years. However, due to medical issues faced by the owner and the loss of their advertising partner's support, operations have been on autopilot since mid-2018. The brand boasts a strong fanbase and significant digital presence, including a 65,000+ subscriber mailing list and extensive user-generated content, making it ripe for growth under new leadership. The business’s strengths include brand loyalty, excellent customer service, high-profit margins, and a scalable business model. Opportunities for a new owner involve launching new products, expanding into new markets, and refining existing marketing strategies. Day-to-day operations involve staff management, customer service, design, production, inventory management, and order fulfillment. Assets available in the sale encompass brand icons, databases, email accounts, social media profiles, vendor contacts, and website elements. The social media presence is robust, with significant followers across major platforms. Post-sale support is included, offering a seamless transition for prospective buyers.