This document serves as a comprehensive guide for potential buyers interested in a business acquisition. It begins with the "Seller Bio," which resembles an introductory paragraph of a LinkedIn profile, detailing the seller's educational background, previous experiences, and businesses they have owned. Following this is an "Executive Summary," an elevator pitch that includes fundamental business information such as the type, age, industry, business model, location, and founders.
The "Highlights" section outlines the business's strengths and opportunities for growth. It identifies what makes this business appealing and areas where improvements can be made, focusing on its advantages and potential expansion avenues. In "Operations," the guide provides a detailed account of daily tasks necessary for maintaining the business's functionality, including task volumes and estimated weekly time commitments.
The "Customers" section offers insights into the business's customer base, enabling potential buyers to understand future clientele through customer profiling, acquisition strategies, and retention methods. The "Financials" chapter delves into the company's financial health, discussing revenue trends, profit trajectories, and financial anomalies like seasonal effects.
Finally, "Seller Notes" present the business owner's perspective on the business's evolution and highlight any critical elements pertinent to the sale. This document collectively offers a structured overview, arming prospective buyers with essential data to make informed decisions.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More