An Omni Channel E-commerce business is offering its private label baby playmats across various platforms, mainly focusing on a popular online marketplace, a major retail website, and its own online store. The products have U.S. safety certifications and are trademark protected. The business has generated a year-to-date revenue of approximately $300,638 with a net profit of $20,959 and holds an inventory valued at around $9,900. The company primarily markets through Amazon, with additional sales channels including a large retail website and their proprietary site. Initially founded without prior business expertise, the business was inspired by the founder's personal need for a secure product for grandchildren. Despite achieving substantial revenue in the past, cash flow challenges and inventory management issues have prompted the decision to sell the business and its brand. Key strengths of this business include excellent customer service, a niche market, positive customer feedback, a scalable model, and strong relationships with manufacturers. Potential growth opportunities for a new owner include expanding into new markets, enhancing marketing strategies, and optimizing operations. Day-to-day operations involve customer service, bookkeeping, inventory management, and order fulfillment. Marketing efforts currently involve pay-per-click ads on a major marketplace, social media advertising, and influencer partnerships. The sale includes assets such as customer and supplier contracts, trademarks, inventory, social media presence, vendor contacts, and e-commerce accounts. The current social media engagement features 1.8K followers on Facebook and 230 on Instagram. Post-sale support is included for a smooth transition.