The owner of a home improvement business is selling another venture, a lead generation website for moving services, to focus on their primary business and raise funds. Revenue is generated through selling leads obtained from a form on the site, live call transfers, and Google AdSense. The automated system posts leads, which are then sold to moving companies, and the owner is paid per valid lead, regardless of resulting bookings. The buyer of the business will receive accounts for Google AdWords and Google Analytics, but the Google AdSense account is not included, as it is used for other businesses. The business is automated, requiring minimal daily maintenance, primarily addressing invalid lead details, and allows operation from anywhere. The current lead system is leased and will require a monthly fee after a certain period. Traffic sources include PPC marketing, SEO, and affiliate marketing, though the seller notes there is potential for growth through increased SEO and social marketing efforts. No employees are involved; therefore, the business can easily be run by one person. The primary market advantage is the seller's extensive experience with Google AdWords, achieving a high conversion rate. Post-sale support and training will be provided for up to 90 days. The potential buyer needs a U.S. corporation, mailing address, and bank account to manage financial aspects. The reserve price is private, and the business is sold as is, with escrow arrangements for finalizing the sale.