The described business is a t-shirt discovery platform offering listings and exclusive coupons from various popular retailers. It generates passive income mainly through affiliate and advertising revenue, particularly over the last six months, requiring zero operational time. Previously, the business involved 3-5 hours per week in managing content and brand partnerships. While the valuation of the business does not include 2018 revenue figures, it is based on a fair multiple of the past six months' financial performance. The business offers an opportunity for potential buyers interested in low-time commitment ventures that produce recurring revenue or those wishing to expand or begin their own t-shirt e-commerce operations. The business benefits from an established SEO, a substantial link profile, and a large email database, which could be valuable to new owners. Prospective buyers could enhance the business by launching an independent t-shirt brand, thus securing complete revenue, or by reinstating direct advertising sales with the included advertiser contact list. Key strengths of the business include high keyword ranking, minimal time commitment, and passive revenue generation. New owners have opportunities to introduce new products, explore additional revenue streams, and investigate retail or distribution partnerships. The business emphasizes marketing through email campaigns and SEO strategies. It comprises assets like customer databases, domains, email accounts, vendor contacts, website files, and source content. Notably, post-sale support is not provided.