An online dating platform with 18,000 active members, established in October 2007, is seeking new ownership. Over the years, the site has experienced gradual growth, driven by unique software and design features. All registered profiles undergo IP address screening and are checked against a blacklist to ensure safety. The platform operates on a break-even basis, with any monthly profits reinvested into Google ads to expand the member base. The current owners are looking to sell the website as it no longer aligns with their strategic goals. Included in the sale is an offer of 100 hours of programming services from the original developer, who is well-versed in the site’s functionalities.
In terms of visitor statistics, over the past 12 months, the site received 72,469 unique visitors and 95,249 total visits, leading to 278,034 pageviews. These figures are derived from Google Analytics, focusing solely on landing pages and not including member visits. It should be noted that not all pages on the site are equipped with Google’s tracking code, which may affect the comprehensiveness of the data. Despite these limitations, the numbers denote a steady influx of traffic, illustrating the site’s engagement potential.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More