The described business offers a tool for teachers called School Seating Charts, which facilitates the creation of classroom desk layouts, student roster management, and desk assignments. It provides random, alphabetical, or grouped assignments, allowing teachers to group students as "talkers" or "workers" accordingly. This product is particularly useful for educators who frequently change seating arrangements, making adjustments and printing charts simple. The business generates revenue by selling the product to grade school teachers for a one-time fee of $30, having reached a lifetime revenue of $18,000, with $3,600 earned in 2018, despite no marketing efforts. The site's success stems from organic search traffic and word of mouth, ranking as the top Google search result for "school seating charts." The low expense method requires only $12 annually for domain registration and minimal monthly Google App Engine fees. The business experiences peak user engagement at the start of school semesters, with significant active users during this time. User support costs are minimal, with easy-to-resolve issues and infrequent support emails. Potential improvements for the business include a focus on marketing to increase traffic and sign-ups and transitioning to a recurring billing model rather than a one-time sale to boost revenue. The business’s strengths lie in its keyword ranking, high profit margins, low maintenance, and passive revenue. Opportunities for enhancement include advancing marketing efforts, exploring retail partnerships, and developing new features. There are no social media followers on popular platforms, and post-sale support is not provided. Assets include all site content, customer database, and trademarks.