The business is a well-established entity within its niche, renowned for its loyal customer base. It operates primarily as a print on demand service, which minimizes the need for inventory. The business possesses a collection of custom graphics that are proprietary. A significant draw for potential buyers includes its robust social media presence with 84,000 followers on Facebook and an email subscriber list of 24,000, despite limited Facebook advertising over the past six months. Sales have largely been organic or email-driven in the latter half of the year. The current owner is unable to allocate sufficient time to the business due to other commitments.
A new owner could enhance sales by tapping into Facebook and Instagram advertising, which the current owner has not explored extensively due to a lack of familiarity. The business boasts numerous strengths, including brand loyalty, exceptional customer service, an extensive customer database, longstanding operation in the niche, and repeat customers. Opportunities for growth include improving marketing strategies and increasing the average spending per customer. Daily operations consist of customer support and bookkeeping, supported by a customer referral program and word-of-mouth marketing.
The business possesses assets such as all site content, accompanying files, and a comprehensive customer database. With an inventory valued at $2,000, the potential for profit increase is significant, provided a more aggressive marketing approach is adopted. Social media figures include 87,000 followers on Facebook and 2,000 on Instagram, offering a substantial platform for advertising efforts.
I am selling this business at a huge discount, because I bought it thinking I would enj...
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2 transactions totalling USD $48,000
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