In 2013, a developer with over 16 years of experience initiated a business creating free WordPress themes as a hobby, which quickly evolved into a successful side venture. The business gained traction on WordPress.org, leading to the launch of premium theme sales. Assisted by a friend and fellow developer, the business amassed over $100,000 in sales, offering 16 premium and 13 free WordPress themes. While the business ranks well on search engines and attracts considerable blog traffic, it requires minimal maintenance. Current operations involve 2 to 5 hours of support weekly, with the option to outsource content creation.
The primary customer base comprises individuals requiring a single theme and small to medium web agencies purchasing theme bundles for their clients. The business has maintained consistent sales over four years, averaging $2,000 monthly, with hosting as the sole significant expense. Opportunities for growth include expanding the affiliate program, selling themes on marketplaces, developing new themes, selling advertising, and enhancing blog content. The business is suitable for someone seeking a reliable side income or someone with WordPress development skills to maximize its potential.
The sale includes the domain, all website content, themes, social media accounts, and an email list exceeding 1,200 subscribers. The owner seeks a buyer who can nurture and elevate the business, given their inability to dedicate the time required to realize its full potential due to other professional commitments. Interested parties are encouraged to inquire further.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More