Founded in January 2017 and registered as a Florida LLC, this business focuses on selling private label protein shakers and steel tumblers in the Amazon drinkware category. It reports strong unit economics and significant growth with a 22% year-over-year increase for Q2 2018 to Q2 2019, making it an attractive acquisition opportunity. The company anticipates sales peaking between November and February, aided by the launch of three new SKUs. Product ratings vary between 3.5 and 5 stars.
This business operates with minimal oversight due to automation. It offers trademarks and goodwill for $250K, equivalent to 2x net earnings, in addition to approximately $250K worth of inventory at cost. The business generates revenue through eCommerce and holds promising opportunities for growth, such as selling in brick-and-mortar stores utilizing its retail packaging and GS1 barcodes.
A future owner can enhance the business by expanding into new markets and launching additional products. The company benefits from high levels of automation, strong manufacturing relationships, and high-profit margins. Operations require minimal weekly hours across customer support, inventory planning, fulfillment, and marketing.
Customer acquisition is mainly driven through Amazon Sponsored Ads, targeting a demographic interested in fitness and sports, primarily within the US. Customer retention is fostered via excellent customer service. The business also has the potential to enter new geographic markets and expand product offerings, including introducing new water bottle styles and colors. Comprehensive assets and a 30-day post-sale support will be provided to the buyer.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
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5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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