The website, established over two years ago, primarily focuses on providing original content related to grants, and has an opt-in list of approximately 1,500 users, with 10-20 new users joining daily. It boasts strong Google keyword rankings for terms like "school grants," "medical grants," and "school grants for women," often securing top positions.
The website's operations require minimal maintenance, with updates and link building occurring roughly once a month. Notably, after implementing Google's suggested changes to Adsense placement in August, the click-through rate doubled, leading to monthly profits exceeding $4,000. Revenue predominantly stems from Adsense, with monthly earnings in recent months showing figures such as $4,205.32 in August and $4,404.95 in September. While affiliate programs like CB and CJ were briefly tried, they were not pursued further due to time constraints.
Traffic has increased consistently since early 2009, peaking on weekdays, with the majority originating from the U.S. Article marketing has been employed to drive visits, but most traffic sources from Google searches and returning users. The site attracts 7,000-9,000 unique monthly visitors.
Despite having an associated blog, it remains underutilized. The seller aims to auction the site, intending to use the proceeds to finance a local business office. The sale package includes the complete site, accompanying blog, domain, and opt-in list. Currently, the site’s domain is registered with a domain registration service and is hosted with a hosting provider.