The impetus for selling a well-regarded Mac freeware application website stems from the recent passing of the individual who was integral to its success. The current owner lacks the time to dedicate to the site, prompting the decision to sell. Known for its extensive and popular collection of Mac applications, utilities, freeware, and games, the site has a robust presence with over 5,295 posts and high visibility on search engines. It garners over 6,000 unique daily visits and receives more than 12,000 page views each day. The site's notable traffic statistics include a Google Page Rank of 5, monthly unique hits averaging 119,000, and page views exceeding 350,000. Its Alexa and Technorati rankings reflect its significant reach and influence. Additionally, a substantial user base of 12,500 to 13,000 follows daily updates via email subscriptions. The site has also been highlighted on prominent platforms like Digg and other major Apple-related sites. The sale includes the complete website, its domain, a vBulletin forum, and Mosso-hosted services, with a market value estimated at over $690,000. Bidding begins at $9,000, with a Buy It Now price of $500,000. The site's revenue is generated through advertising and membership subscriptions, with monthly earnings around $1,700. The current hosting offers free service valued significantly higher than its base price, and the buyer has an option to continue this arrangement. Payment for acquisition is to be made via PayPal.