Streetread Innovative Web 2.0 Style Financial News Webapp

Streetread aggregates financial headlines and data from all over the web AJAX powered MOBILE version incl.

http://www.streetread.com/

screenshot

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Bid History:
0 Bids (0 Pending)
Offer History:
None accepted (0 Pending)
Listed:
Thu, 26 Feb 2009 20:49:47 GMT

Accepted Payment Methods: Electronic Transfer, Cheque

Description

Streetread.com - Innovative Financial News Webapp

------------------------

WHAT IS IT?

Streetread.com is an innovative financial news aggregation web-application, launched in June of 2008, aimed to make it extremely simple and fast for investors and others interested in Wall Street and the economy to track all of the news around the web. Streetread aggregates the latest headlines from over 20 of the leading financial sites as well as all of the stocks you wish to follow - all within a fresh, ajax-driven interface, mimicing that of a desktop application. Provided within the interface are intraday stock charts and quotes, as well as extended, embedded financial information.

http://www.streetread.com

Streetread Mobile offers all of this functionality and data but inside a mobile-friendly, fast-loading interface (compatible with any internet-enabled device).

http://www.streetread.com/m (OR http://www.streetread.mobi)

To demo the mobile service and for screenshots:
http://www.streetread.com/blog/streetread-mobile-officially-launches

The sites blog features links to articles related to anything financial (mostly personal finance and business related). Users are allowed to submit items.

====================================================

WHEN DID IT LAUNCH?

Streetread launched at the end of June, 2008.

====================================================

HOW MANY USERS?

Currently, just shy of 2,000 registered users.

====================================================

PRESS

Webware: http://www.webware.com/8301-1_109-9976141-2.html

Lifehacker: http://lifehacker.com/398244/streetread-aggregates-financial-data-and-business-news


Wall Street & Tech
: http://www.wallstreetandtech.com/blog/archives/2008/08/new_financial_n.html

Moolanomy: http://www.moolanomy.com/989/find-financial-news-and-articles-with-tipd-pf-buzz-and-more/

Trade The Markets: http://www.tradethemarkets.com/public/2366.cfm

Make Use Of: http://www.makeuseof.com/dir/streetread-excellent-finance-news-resource-aggregator/

StartupMeme: http://startupmeme.com/streetread-have-all-your-financial-news-on-one-page

Center Networks: http://www.centernetworks.com/streetread-mobile-finance-stock-quote-news

 

(and much more...)

====================================================

TRAFFIC/SEO

Pagerank: 4
Alexa/Compete: 228K/186K
Inlinks: 1,051 (Y!SE)
Visits(Aug-Dec): 6,400/6,900/6,000/4,300/5,000 (Google Analytics - not including mobile traffic)
Organic Traffic: 1,000+ hits for December

Pageview cannot accurately be calculated because of the AJAX functionality of the main interface.

====================================================

DEVELOPMENT/BACKEND

Backend: Drupal 5.x
Frontend: jQuery
Development and design took over 4 months

====================================================

COSTS/REVENUE

The only cost for Streetread is the hosting. Right now it is hosted on a dedicated server which I pay $199/month for. A much cheaper, less powerful solution could be used.
No revenue streams have been established for the site yet to keep it as clean as possible while growing. Anything can be easily implemented. The financial industry is the most lucrative.

====================================================

WHY SELL?

Proposal of a new web-venture which I am pursuing.

====================================================

PRICE

The price is based on the massive development and design work that was needed to produce the site, the mobile version, the sheer innovativeness and usefulness of the site, the initial solid userbase in the thousands, a pagerank of 4 with strong organic traffic, over 1,000 backlinks, impressive media coverage, and more.

====================================================

INTERNET EXPLORER:

Due to numerous browser flaws, incompatabilities, and other reasons, IE6 users are redirected to a landing page providing them links to upgrade to IE7 or Firefox.

Revenue Details

See listing.

Traffic Details

50% Direct

30% Press and Blog Links

20% Organic (main service + blog posts)

See main listing for more details

Questions 12 public, 0 deleted

  1. Avatar for DanNicol
    Posted by:
    DanNicol (+3)
    Date:
    Fri, 27 Feb 2009 01:28:06 GMT

    you say that you have not established a revenue stream, are you not making money on the "free trials" to the newsletters on the second page after sign up.

  2. Avatar for vlaze
    Posted by:
    vlaze (+7)
    Date:
    Fri, 27 Feb 2009 07:00:56 GMT

    You and I PM'd about purchase. Hang tight this upcoming month looks good. I really like this site and I think we will be able to make a deal. If you sell it before hand my loss is your gain.

  3. Avatar for mstef
    Posted by:
    mstef (+4)
    Date:
    Fri, 27 Feb 2009 07:09:24 GMT

    @DanNicol: That was implemented as a test recently so revenue detail isn't available.

  4. Avatar for SquareLogic
    Posted by:
    SquareLogic (+3)
    Date:
    Fri, 27 Feb 2009 12:46:09 GMT

    Why are you expecting a minimum bid of $8.5k when you have no revenue at all? How much potential do you think this site has...?

  5. Avatar for mstef
    Posted by:
    mstef (+4)
    Date:
    Fri, 27 Feb 2009 17:23:45 GMT

    @SquareLogic: "PRICE

    The price is based on the massive development and design work that was needed to produce the site, the mobile version, the sheer innovativeness and usefulness of the site, the initial solid userbase in the thousands, a pagerank of 4 with strong organic traffic, over 1,000 backlinks, impressive media coverage, and more."

    And so on..

    There is no revenue at all because I chose not to have the site generate revenue yet.

  6. Avatar for DanNicol
    Posted by:
    DanNicol (+3)
    Date:
    Sat, 28 Feb 2009 04:02:20 GMT

    @mstef - actually you are attempting or testing revenue generating co-reg path ideas, would you share how this test is going as this is a good indication of the potential of the site. How long have you been testing, what is the initial revenue etc etc - feel free to PM this if you dont want it public.

  7. Avatar for mstef
    Posted by:
    mstef (+4)
    Date:
    Sat, 28 Feb 2009 17:25:45 GMT

    Well I suppose test was a bad choice of words then. I was planning on beginning to test different models and ideas but because I am pursuing a new project which came up rather suddenly, I no longer have the time for this website.

    To generate revenue, my plan was always to fill the site with financial-related affiliate offers (CPA). Online brokers, credit reporters, insurance companies, mortgage companies, banks, credit card companies, and the rest, all pay huge amounts of money per lead or signup (from $20-$200). Testing to see which performs best would be easy.

  8. Avatar for microvc
    Posted by:
    microvc (+3)
    Date:
    Mon, 02 Mar 2009 11:10:53 GMT

    Could you PM the reserve please?

    Thank you.

  9. Avatar for mstef
    Posted by:
    mstef (+4)
    Date:
    Mon, 02 Mar 2009 18:42:26 GMT

    No reserve - $8500 is the min.

  10. Avatar for vlaze
    Posted by:
    vlaze (+7)
    Date:
    Wed, 04 Mar 2009 20:37:27 GMT

    Awesome site.

  11. Avatar for jlumb
    Posted by:
    jlumb (+5)
    Date:
    Fri, 06 Mar 2009 09:10:12 GMT

    Is the typical financial news site reader a target demographic for:

    [quote]Online brokers, credit reporters, insurance companies, mortgage companies, banks, credit card companies[/quote]

    Isn't it more likely to be dumb consumers?

  12. Avatar for mstef
    Posted by:
    mstef (+4)
    Date:
    Fri, 06 Mar 2009 15:40:09 GMT

    I wasn't saying that the users are credit reporters and mortgage companies, I was saying that they would be interested in offers from them. And no, I wouldn't assume they are dumb consumers. The Streetread blog is completely focused on those topics.

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