A niche website specializing in cremation urns and accessories is available for sale, featuring over 700 products and built on the x-cart shopping cart platform. The sale includes a transfer of the x-cart license, known for its advanced order management and other features like X-Magnifier and X-Offer. The platform is SEO optimized using XC SEO v1.4.0 and includes updated features for ease of use, particularly in handling orders through a dropshipping model. Profits average about 25% per sale, with competitive pricing informed by extensive market research. Current marketing strategies include Google Adwords, which accounts for about 50% of traffic and costs approximately $95 monthly. The site is linked in about 530 directories, enhancing its online presence. Payment methods accepted include PayPal and Google Check-out, with easy setup via x-cart’s back office tools. There is also potential for expansion into wholesale markets in Asia and India. The site owner suggests a business opportunity by splitting product lines into separate markets for human and pet urns, which could potentially double income. A separate domain for pet products is already registered. The reason for selling is to focus on other business ventures with greater profit potential, particularly a local search directory network. Traffic analysis shows significant contributions from pay-per-click and organic search, primarily from Google and Yahoo. There is scope for increased revenue through improved content, backlinks, and a stronger PPC campaign. The groundwork for success is established, needing only strategic enhancements to maximize potential.