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Bizak.com Startup Valuations Benchmarks

Bizak computes the profitability of internet startups aggregates that data for investors to compare performance to benchmarks.

http://www.Bizak.com/

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Listed:
Fri, 12 Dec 2008 03:14:21 GMT

Accepted Payment Methods: Electronic Transfer, Cheque

Description

Bizak computes the valuation and profitability of internet startups and aggregates that data for investors and business professionals to compare their performance to industry benchmarks and the competition.

Startups use Bizak to compute their business valuation, compare their performance to industry benchmarks and connect with investors and business professionals for funding and new revenue opportunities. Investors & Business Professionals use Bizak to evaluate the earnings potential of internet startups, compare their web analytics to industry benchmarks and discover new business, funding and partnership opportunities. Bizak's investor side data and benchmarks are available as a private XML feed enabling you to integrate our data into your existing investor database or desktop.

Bizak's revenue models and subscription forms are in place and ready to sell to investors and startups.

Bizak went live for startups in a private beta in May 2008 and was officially launched (out of Beta) in September 2008. During our first month Bizak was a finalist in Mashable's Startup Showdown.

Bizak was founded by Tom O'Keefe, president of TOKiBiz, Inc., creator of infoMedMD.com and former founder of Research Connect, Inc.

Costs

Bizak currently costs $350/year for hosting fees. We currently have a $0 marketing budget.

Sale

A sale will require the conversion of the content control room into a user friendly admin (back end) tool.  Legal & development fees for this transaction are not included in the sale price and are assumed by the buyer.

 

Revenue Details

Startups

As for the revenue model of Bizak.com we have a subscription model already in place for both startups and investors. Startups can register with Bizak for free. This allows them to compute their valuation, input their data (into our computations) and compare the performance of their multiple websites - if they have numerous sites. Registering also gives them 30 days to use our benchmarks and comparative analysis charts for free. After the 30 days the startup can then elect to extend their subscription via a monthly payment.

Investors

On the investor side we require a paid subscription to access the data. For the investors there is no free trial - the reason is because investors can see data specific to companies and we don't want your competitors to view this sensitive data. Investors have the ability to view and sort data (just like the startups) but they can also go a step further and see data specific to a particular company. Startups cannot see data on other startups - they can only see the averages.

XML Data Feed

The biggest potential revenue model for Bizak is the XML feeds, which allows databases and investors to integrate Bizak's data into their models.  Upon registering as an investor he/she can subscribe to a unique XML feed.  All subscription costs can be controlled from the back end control room.  The suggested price for XML feeds is $4,000/month and investor subscriptions around $1,000/month.  The number of XML feeds and investor subscribers is infinite. 

Traffic Details

May traffic (our first month) was 5,182 visits with 14,567 page views.  Top five traffic sources were Go2Web20.net (1,361), Direct (1,135), StumbleUpon (585), Mashable (354), Google (238) and 155 other sources.

September traffic (our full launch) was 2,021 visits with 5,633 page views. Top five traffic sources were Mashable (631), Direct (445), tomokeefe.com (181), Google (178), Go2Web20.net (125) and 100 other sources.

November traffic was 1,354 visits with 3,194 page views. Top 5 include direct (586), Google (219), tomokeefe.com (127), stumbleupon (116), Go2Web20.net (76) and 77 other sources.

Bizak currently receives all of its traffic from free referrals and organic (search) sources. Bizak currently has a $0 marketing budget and total costs are just $350/year for hosting.

Attachments 5 public (0 verified)

Questions 16 public, 2 deleted

  1. Avatar for eron19
    Posted by:
    eron19 (+5)
    Date:
    Fri, 12 Dec 2008 04:35:19 GMT

    wait a minute...

    did you say $0 revenue?

  2. Avatar for kumars
    Posted by:
    kumars (+4)
    Date:
    Fri, 12 Dec 2008 05:47:53 GMT

    How many user and subscriber you have?

  3. Avatar for matto311
    Posted by:
    matto311 (+5)
    Date:
    Fri, 12 Dec 2008 06:01:08 GMT

    How does this compare to younoodle.com?

  4. Avatar for TOKiBiz
    Posted by:
    TOKiBiz (+2)
    Date:
    Fri, 12 Dec 2008 06:57:04 GMT

    Bizak's idea is rooted in the financial analysis and EPS of public companies. What I'm trying to do is create an average performance metric for startups according to their industry, business type (wiki, blog, etc.) and revenue source (Adsense, consulting, etc.) and any and all combination of the three. Bizak computes (and creates benchmarks) for visitors, revenues, revenues per visitor (RPV), costs, CPV, earnings, EPV and valuation. This allows startups to view their performance to their industry, other industries and possible more importantly the ability to research what industries, types and revenues are good business models.

    As for YouNoodle they create valuations based more on experience whereas Bizak is on current numbers, however Bizak can be scaled to add YouNoodle data experience data and even the upcoming KPIs for Google Analytics. YouNoodle bases valuations on the probability of success and the previous success of similar startups and entrepreneurs. For example I have 13 years of online experience so my guess would be that I have a higher valuation or probability of success then someone with only 1 year of experience. This information could be very interesting and possible useful for Bizak - especially on the consulting side. In addition to the benchmarks it could also be beneficial to offer startups this data. For example an entrepreneur looking to start a business network can use Bizak to determine the average valuation of startups in his industry is $100,000. For entrepreneurs with over 5 years of experience the average valuation jumps to $500,000. That would be very interesting data to include. There is definitely significant value in the coupling of our data. All of this information would be very beneficial to investors in the form of direct data, research papers and consulting service. With this information we can decrease investors investment risk by providing them with both an estimate of future valuation and which type of entrepreneurs have a higher probability of success.

    Bizak currently has 536 startups registered with the site. All startups are categorized (and can be sorted) according to Industry, Website Type & Revenue Sources. This means for each sort a new benchmark is created for revenues, RPV, costs, CPV, earnings, EPV & valuation. If anyone would like to try out the startup side and/or the investor side please send me an email (tom@tokibiz.net) and I can create a temporary login for you.

    As for revenues being $0 that is correct. The revenue side of Bizak was just completed in mid-September. Revenues will come form the investor side which will take active sales and marketing to generate.

    For videos about Bizak's revenue models you can view the videos at http://tomokeefe.com/bizak/

  5. Avatar for webmaster5
    Posted by:
    webmaster5 (+7)
    Date:
    Fri, 12 Dec 2008 09:05:45 GMT

    Based on your own Valuation Calculators
    Your site valuations

    Earnings$1 Cost $30 Rev / Visitor = $-0.01 Bizak Estimate $-312.00

    Another example :
    Earnings$100 Cost $100 Rev / Visitor = $1 Bizak Estimate $3600

    I would say you need more work on the calculator.

  6. Avatar for TOKiBiz
    Posted by:
    TOKiBiz (+2)
    Date:
    Fri, 12 Dec 2008 16:05:26 GMT

    The Bizak calculator factors in a revenue multiplier of 3 into the equation and adds/subtracts an earnings/loss. The calculator asks for average monthly revenues and then factors in yearly revenues based on that estimate. So if you enter in 100 it uses 1200 as the yearly revs X 3 and then either adds or subtracts earnings/loss based on the calculation of costs/earnings. The visitor data is for Earnings per Visitor and isn't a factor in the valuation.

  7. Avatar for mustard76
    Posted by:
    mustard76 (+4)
    Date:
    Fri, 12 Dec 2008 22:07:38 GMT

    Why are you selling this website? What attempts have you made to monetize it?

  8. Avatar for vlaze
    Posted by:
    vlaze (+6)
    Date:
    Sat, 13 Dec 2008 06:43:58 GMT

    Half a mil? Am I reading that right? Very nice design but the valuation with no revenue model in place will be a tough sell. I hope you are successful in your endeavor however given the current economic landscape investors in web properties both big and small are looking at how to make money with that property.

  9. Avatar for TOKiBiz
    Posted by:
    TOKiBiz (+2)
    Date:
    Sat, 13 Dec 2008 22:16:26 GMT

    Why am I selling? I've taken Bizak as far as I can on my limited budget and would like to see a more established firm be able to integrate the XML data feeds and market Bizak for startups so it can become the quoted benchmark for web performance. The revenue side of Bizak is in place but I feel it needs an aggressive sales team to become fully profitable. That's the main reason why Bizak has revenues of $0. I could've built in an advertising model (or even Google Adsense) into Bizak which would immediately boost revs but I prefer models that revolve around services and the accumulation of data for sale. I think advertising creates a bias and a distraction when offering data for sale.

    Viaze - thanks for the feedback!

  10. Avatar for mustard76
    Posted by:
    mustard76 (+4)
    Date:
    Sun, 14 Dec 2008 02:27:33 GMT

    What did you have in mind for a revenue model when you built this site? The price you'll get for it here won't come close to compensating you for the time you put into building Bizak.com.

  11. Avatar for TOKiBiz
    Posted by:
    TOKiBiz (+2)
    Date:
    Sun, 14 Dec 2008 23:33:59 GMT

    The revenue model I have in mind is the one already built into the site. Investors/business pay to access the data which gives you analytics for specific companies. Startups can only view the average benchmarks and not competitor data. The largest revenue model in place on the site is the XML data feeds - these can be seen and/or purchased via the link below.

    http://www.bizak.com/investors

  12. Avatar for vlaze
    Posted by:
    vlaze (+6)
    Date:
    Tue, 16 Dec 2008 07:20:32 GMT

    Its clear you are passionate about the site and the design and layout is very nice. I think you have the right idea in regards to ad rev versus distraction. I would love to pick this site up. Just not at a half a mil lol

  13. Avatar for stueynet
    Posted by:
    stueynet (+8)
    Date:
    Tue, 16 Dec 2008 13:23:29 GMT

    Whats all this half a mil stuff? Where did he say half a mil? Is that your reserve price TOKiBiz?

  14. Avatar for TOKiBiz
    Posted by:
    TOKiBiz (+2)
    Date:
    Tue, 16 Dec 2008 17:05:55 GMT

    I originally had the buy it now price at $500K but that was never the reserve. The reserve is much lower than that & I would entertain all reasonable offers.

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