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MMA Root 900K 1.1M PV's/month, 1.5K 2K/month Huge Potential

PR 4, 18,000 backlinks, the site's growth is just getting started

http://www.mmaroot.com/

screenshot

Auction

Congratulations to the winner!

Winning Bid:
$13,500 Buy It Now bid
Bid History:
1 Bid (0 Pending)
Listed:
Tue, 02 Dec 2008 16:39:44 GMT

Accepted Payment Methods: Electronic Transfer, Escrow.com

Description

I'll keep this as straight-forward as possible.

The site for sale is MMA Root

  • 900K-1.1M PV's/month
  • $1.5K-$2K/month
  • PR 4 and over 18,000 backlinks
  • Around 3K-4K repeat visitors a day
  • Custom design and logo
  • vBulletin license
  • Over 1,100 posts

Notes:

The site has barely been monetized to its true potential, my main income on the site is through CPM (Tribal Fusion 1st tier and ValueClick 2nd tier), ticket sales and bodog. Putting AdSense up alone will increase the revenue drastically.

It takes about 10-15 minutes daily to update the site

I will share with the buyer everything I know about the niche and how to grow the site further

The site has gotten DMCA's from two MMA companies in it's eight month history

You can't post UFC videos anymore

My suggestion:

Turn the site into an MMA news site, they're even more popular than MMA video sites.

 

Questions? Just ask.

Revenue Details

Main revenue is through CPM - Tribal Fusion 1st tier and ValueClick 2nd tier.

The rest is through ticket sales and bodog.

Traffic Details

Traffic is from search engines, sites linking in, and repeat visitors.

You can look further into traffic here: http://www.quantcast.com/mmaroot.com#traffic

Questions 15 public, 2 deleted

  1. Avatar for Wolf597
    Posted by:
    Wolf597 (+5)
    Date:
    Tue, 02 Dec 2008 19:36:43 GMT

    Hammerfist,

    whats the significence of "root" in mmmaroot.com, just wondering why you picked that? Actually hammerfist.com is not a bad name for a mma news/video site. Also how much do hosting and marketing costs take out of the 1500-2000 monthly revenue? What mma organizations does your site follow besides ufc, not that elite xc has folded? Thanks.

  2. Avatar for hammerfist
    Posted by:
    hammerfist (+4)
    Date:
    Tue, 02 Dec 2008 19:51:25 GMT

    I picked root because it refers to the source of MMA.

    I have a dedicated server which costs me around $260 a month, but please note that there are other sites on this server. I think a VPS will work for this site alone.

    There aren't any marketing costs.

    Besides the UFC there's Dream, Sengoku, Strikeforce, Shooto, Pancrase, K-1, and a lot of other regional/international organizations. But like I said in the auction, I suggest you use the sites potential and turn it into a news site as there's a lot more money there than there is in posting videos.

  3. Avatar for noonanco
    Posted by:
    noonanco (+7)
    Date:
    Tue, 02 Dec 2008 20:42:03 GMT

    Can you post some screenshots of traffic sources/keywords?
    What is your reason for selling?
    Thanks

  4. Avatar for noonanco
    Posted by:
    noonanco (+7)
    Date:
    Tue, 02 Dec 2008 21:02:55 GMT

    According to compete.com, 38% of your traffic comes from the keyword "kimbo slice vs seth petruzelli". Do you have google analytics?

  5. Avatar for hammerfist
    Posted by:
    hammerfist (+4)
    Date:
    Tue, 02 Dec 2008 21:08:57 GMT

    @ noonanco,

    I've message you the details.

    Updating sites and taking care of them on a daily basis is not my thing, I'm getting rid of these sites and moving onto something else.

    Compete is wrong, that keyword sent a lot of traffic in October (that's when the fight was, October 4th) but it's not 38% of my traffic.

  6. Avatar for MelvinNg
    Posted by:
    MelvinNg (-7)
    Date:
    Wed, 03 Dec 2008 06:45:29 GMT

    Can you please send me the google analytics because I would also like to see which keywords you rank for and the competiton in it, before placing a bid. I need to know as much detail as possible and how much work is required?

  7. Avatar for dreamynsx
    Posted by:
    dreamynsx (+5)
    Date:
    Wed, 03 Dec 2008 08:21:04 GMT

    Hi, why are you selling?

    Also, how or where do you get content to post?

    How have you been marketing the site, I saw a spike in traffic few months ago.

  8. Avatar for hammerfist
    Posted by:
    hammerfist (+4)
    Date:
    Wed, 03 Dec 2008 09:12:14 GMT

    @ MelvinNG

    I've sent you more detailed stats.

    It takes about 10-15 minutes a day to make 3-4 posts.

    @ dreamynsx

    I'm selling because I don't like taking care of and looking after this site everyday.

    There are hundreds of fighter tags and thousands of posts in WordPress, you just have to pick a fighter, look up his record, pick a fight and find it through Google video search.

    I've been marketing the site through SEO. Spikes in traffic happen all the time across most MMA sites when there are PPV events.

  9. Avatar for handsome rob
    Posted by:
    handsome rob (+3)
    Date:
    Wed, 03 Dec 2008 21:06:07 GMT

    Have you received any C&D, takedown or other legal notices from UFC or any other agency?

  10. Avatar for Nica09
    Posted by:
    Nica09 (+3)
    Date:
    Thu, 04 Dec 2008 06:45:17 GMT

    Hey,

    I'm very interested in this site

    Do you have a list of sites where you normally get your content from? Would the buyer be able to update this site without being familiar with the niche?

  11. Avatar for hammerfist
    Posted by:
    hammerfist (+4)
    Date:
    Thu, 04 Dec 2008 08:10:51 GMT

    @ Nica09

    I search for videos on Google video search, but I can of course provide you with a great list of MMA sites to get content from.

    Sure, it gets pretty addicting too. I have to say I wasn't really into MMA before I started the site, I just followed it casually. The sport really grew on me as I progressed with the site. I think it's a niche anyone can do because it's a sport everyone understands - two guys fighting.

  12. Avatar for Animedude
    Posted by:
    Animedude (+5)
    Date:
    Thu, 04 Dec 2008 11:36:48 GMT

    You accept escrow? Can you send me detailed traffic information?

  13. Avatar for hammerfist
    Posted by:
    hammerfist (+4)
    Date:
    Thu, 04 Dec 2008 18:46:14 GMT

    @ Animedude

    People have asked for Escrow.com and I now accept it.

    I sent you the details.

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