any proof of anything whatsoever?
HD Sports Site Schedule of Events and Blog, Top SE Results, Loyal Visitors, High Growth Potential
Well established site with 80k visitors/145k pageviews in Aug 2008 with 0 promotion 2k/mo revenue room for growth
http://www.hdsportsguide.com/
Closed
This listing ended without a winner.
- Bid History:
- 0 Bids (0 Pending)
- Offer History:
- None accepted (0 Pending)
- Listed:
- Sun, 28 Sep 2008 01:29:29 GMT
Accepted Payment Methods: Electronic Transfer, Escrow.com
Description
HDSportsGuide.com started as a listing of live sports events broadcast in high definition. As the adoption of HDTV has grown, so has our site. Earlier this year we added a blog with news and updates about approaching events and high definition TV coverage, which consistently generates active discussions in the comments.
All traffic comes from organic search results, return visitors and high authority inbound links. Site has been search engine optimized and we consistently rank at the top of search results for sports and network related keywords. Also, timely blog entries about approaching events generally rank immediately (i.e. "mlb playoffs hd schedule" "nfl hd"). With more frequent blogs entries, the site traffic for new visitors could substantially increase.
We have a loyal base of return visitors and the target audience is highly attractive to advertisers. Most visitors are 18-35 year old males who have disposable income, are early adopters of high-end consumer electronics and have an interest in sports. Unfortunately, we have not dedicated the time necessary to maximize the amount of advertising revenue that could be obtained, and an energized new owners should be able to substantially increase revenue, even without any increase in traffic.
MANAGEMENT
The site runs on a Wordpress platform and the schedule is pulled from a MySQL database. A custom web-based interface is included for uploading schedules and editing schedules.
Upkeep of the schedules and responding to emails requires about 45-60 minutes per day. Additional time is required before the start of any major professional season to import all scheduled games. (Complete NHL season schedule has already been imported and depending on the timing and terms of the sale, NBA will likely be imported as well. Therefore, those leagues will only require monitoring for changes).
Most of the schedule information is aggregated from network websites and media sites for the leagues (special access passwords will be provided to Buyer). We also have reliable contacts at most networks who can answer questions, and they often email us about any changes to their schedule. Local network schedules are more difficult, since they are not always consistently posting their schedules. For those, we mainly rely on information provided by the sports leagues and on visitors who email us local information. (Visitors send tips and suggestions by email daily).
Prior to transfer of the site, we will provide a detailed training session to go over all of our processes. We will also make ourselves available on a consulting basis (at a rate to be negotiated) for any follow up questions or problems that come up after the transfer of the site.
Update: We held several "behind the scenes" tours of the site on Friday, Oct 10 and we will be scheduling more for Friday Oct 17 in the morning for interested buyers. Private message me if you are interested.
INCLUDED WITH THIS SALE
- Domain Names: HDSportsGuide.com, HDSportsGuide.net, HDSportsGuide.org, HDSportsForum.com, HDSportsForum.net, HDSportsForum.org, HDSportsGuideForum.com, HDSportsGuideForum.net, HDSportsGuideForum.org
- Code for the complete website, including the custom Wordpress theme and custom code that handles the schedules. Also includes rights to all prior content and schedule information already compiled
- All images, logos and trademarks associated with HDSportsGuide.com
- Email history and contacts from two email accounts for the site (feedback) and (info) (at) (hdsportsguide.com)
- Twitter account "HDSportsGuide" with 60 followers and growing (just started Twittering 'micro' updates about 2 months ago and have done little to promote the Twitter feed)
- Feedburner account with over 500 RSS subscribers
- Text-Link-Ads.com account (currently 7 of 8 home page links sold)
- ConstantContact.com mailing list with over 780 email addresses who receive a weekly email schedule, as well as custom HTML email template
- Sellers will assist with transfer of the entire site to Buyers web host
- Sellers will provide 2 hours of training and will make themselves available for consulting after sale if any technical or schedule related issues arise at a rate to be negotiated
- It is HIGHLY recommended that Buyer have an interest in sports and high definition TV. It is also recommended that Buyer have at least a minimal familiarity with Wordpress.
Revenue Details
The site is currently monetized through a fixed rate advertising deal with one large retail advertiser. The current campaign is scheduled to run through October 2008, and depending on the timing of the sale will likely be extended for another two month campaign through December 2008.
The current rate for the campaign is $1600/month for three banner ads on the site plus sponsorship of a weekly email sent out to 780 subscribers (as of 9/27/2008). However, prices have not been raised since last year, despite significant increases in traffic, and the groundwork has been set for higher rates to be negotiated. In addition, revenue could be increased if time is spent to find multiple advertisers to share the impressions from those placements.
Additional revenue of between $200-$350 per month is generated from Google Adsense, $80-$100 per month from Text-Link-Ads.com, and occasional revenue from direct sale of text links to individual advertisers. Substantial room for growth in revenue could be possible if affiliate deals are pursued involving high end consumer products, ticket brokers and satellite providers.
Traffic Details
Approximately 25% of traffic comes from direct visitors, 50% from organic search engines, 25% from referring site links. We have not spent any money at all advertising the site in the past year.
Traffic of the site fluctuates depending on the season and major events can cause a spike. Summer is generally a slow time, and football season through March Madness are the high times.
- September 2008 (thru 9/26/2008): 60,077 visits / 124,961 pageviews / 57.50% new visits
- August 2008: 81,816 visits / 146,307 pageviews / 70.24% new visits
- July 2008: 28,198 visits / 50,348 pageviews / 52.85% new visits
- June 2008: 39,417 visits / 63,220 pageviews / 61.98% new visits
- May 2008: 33,019 visits / 54,900 pageviews / 50.03% new visits
- April 2008: 39,927 visits / 68.886 pagviews / 50.29% new visits
- March 2008: 71.181 visits / 133,192 pageviews / 58.11% new visits
- February 2008: 22,904 visits / 33,724 pageviews / 35.81% new visits
- January 2008: 32,264 visits / 41,680 pageviews / 37.10% new visits
Blog Comments: Over 160 comments on 22 posts in the month of August
High Quality Inbound Links: The nature of this site has made it easy to generate a substantial amount of inbound links from high quality sites with no effort. Some of the high-profile sites which consistently link to us include: www.cnet.com, www.engadgethd.com, www.dbstalk.com, avsforum.com. With promotion to other sports related blogs, a number of additional links and traffic could be generated.
Attachments 5 public (0 verified)
Questions 8 public, 0 deleted
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- Posted by:
- Date:
- Sun, 28 Sep 2008 01:50:43 GMT
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- Posted by:
- Date:
- Sun, 28 Sep 2008 02:05:17 GMT
Your comments came mere moments after I posted this and I was still in the process of uploading the Google Analytics PDFs. Private Message me and I will send you copies of the IOs with the advertiser (and I can send you copies of the checks if you wish). I am not going to post those publicly however.
Please let me know if there is anything else you would like me to upload, and please check out the site.
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- Posted by:
- Date:
- Sun, 28 Sep 2008 02:18:10 GMT
I also uploaded screen shots from Google Adsense for August 2008 and September 2008 thru 9/27.
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- Posted by:
- Date:
- Sun, 28 Sep 2008 14:44:30 GMT
So...why are you selling the site.
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- Posted by:
- Date:
- Sun, 28 Sep 2008 17:27:24 GMT
There are a number of different reasons why we are selling, but they have nothing to do with the site itself or the prospects for growth, as things have really been going great. The primary reasons all revolve around a lack of time and drive needed to take the site to the next level. The site is currently run by two people, and family issues and employment changes are really cutting into the time we can dedicate to the site. Rather than seeing the quality of the site fall, we would rather sell to a new owner who can run with it from here.
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- Posted by:
- Date:
- Tue, 07 Oct 2008 14:29:35 GMT
We have gotten a number of private messages about the "behind the scenes" tour. We are going to set those up on Friday, October 10 starting at 3pm et. Private message me and I will send back the connection info and time for your tour.
The main purpose of the tour is to show the interface for updating the schedule, but will be happy to answer any questions at that time.
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- Posted by:
- Date:
- Mon, 13 Oct 2008 04:44:15 GMT
interested but 80% of the revenue comes those three fixed bid adds. Is that negotiated directly or through some kind of advertising network?
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- Posted by:
- Date:
- Mon, 13 Oct 2008 17:10:51 GMT
Those three placements are sold directly to the advertiser They approached us in October 2007 and have been purchasing all of the available spots since then. (Send me a PM and I will provide further details) As is outlined above, the ad revenue could probably be increased if those three placements were split up and some of them were CPM based. I am available to talk with anyone who has questions about the revenue set up and can email you copies of the documentation for those ad sales.
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