A sports event listing website, originally focused on high definition broadcasts, has expanded to include a blog that covers upcoming events and HD TV coverage, prompting active discussions. The website draws traffic from organic searches, returning visitors, and high-authority links, consistently ranking high for sports-related keywords. Frequent blog updates on upcoming events can potentially boost visitor numbers. The site appeals to advertisers, targeting 18-35-year-old males interested in sports and high-end electronics. While generating revenue, advertising avenues haven’t been fully exploited, leaving room for increased earnings. Management of the website, built on a WordPress platform and utilizing a MySQL database for schedules, requires an hour of daily maintenance, with additional time needed during major sports season starts. Schedule data comes from network websites, league sites, and user emails. Pre-sale training and optional consulting services are offered to prospective buyers. The sale includes multiple domain names, website code, images, logos, email accounts, a burgeoning Twitter account, a mailing list, and support in site transfer. It is recommended that buyers have an interest in sports and HD TV and familiarity with WordPress. Current monetization involves fixed-rate advertising with a retail advertiser until October 2008, with potential for extension and increased rates. Additional revenue streams include Google Adsense and text-link ads. Traffic peaks during football season through March Madness, with significant organic search and referring site contributions. High-quality inbound links and blog comments enhance the site’s popularity, providing potential for further growth through promotion across sports-related platforms.